Kellogg’s Nutrigrain pack shrinks: Reddit post claims cost of cereal has increased & More Latest News

There’s at all times loads of curiosity when any much-loved model downsizes a product or will increase the worth, even when it is simply by slightly bit and in response to market pressures and materials prices.

Over the years there has been outrage over chip packets shrinking and muesli bars getting smaller, to not point out something that means a cost improve would possibly hit a quick meals product.

The newest one inflicting a stir is the declare the Kellogg’s Nutrigrain worth pack has seen a cost improve of round 22 per cent, judged by a shrinkage in weight and an increase in cost on the one product, as reported by an eagle-eyed client. 

Over on the Reddit thread Australia – described as “a dusty corner on the internet where you can chew the fat about Australia and Australians” – person @shairani has shared a picture of a worth pack of Kellogg’s Nutrigrain together with the caption: “Following up on a post reg shrinkflation, Kellogg’s has both reduced the size of the value pack of Nutrigrain AND increased the price. From 805g for $8.50 to 765g for $10.00. 22% hike.”

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The image shared by @shairani on Reddit.
The picture shared by @shairani on Reddit. (Reddit)

Obviously the folks of Reddit should not having it, with the feedback erupting into outrage over the worth of cereal generally, significantly with the cost of dwelling pressures that we’re all going through proper now.

Of course, it is not all dire information. A aspect thread of feedback picked up on a typo that had a reader saying the cost of 1kg of ‘mice’ was higher worth. The commenter meant mince, in reality, however leaving the typo made for some fascinating and humourous observations about what you are able to do with a kilo of mice, and it is actually motive for slightly giggle if the information of worth rises in every single place are getting you down.

Back to the primary thread; what was noticed by many readers was that the cost of cereals generally had been rising steadily lately, and on condition that for a lot of households cereal is a staple, it had not gone unnoticed.

With over 300 feedback and a 99 per cent upvote charge within the final three days, the statement appears to be hitting a chord.

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Comments vary from ”I don’t eat it so I didn’t realise how expensive breakfast cereal was” to “That’s relatively cheap for Australia, most cereals go for $20+/kg especially if you get the smaller pack sizes”. Another particular person wrote, “Dude yeah I went for a shop at woollies the other day… half the home brand items increased by a dollar since I went the week before. Insane,” whereas one other declared, “Shrinkflation is one of the grossest things in the world.”

Cereal in supermarket aisle
Redditers declare it is not simply Nutrigrain that’s seeing ‘shrinkflation’. (Supplied)

This statement was fairly insightful: ”Everything is increasing by 20 – 30% but somehow inflation as measured by the CPI is only registering at 6-7%. I know they’re taking an aggregate across product categories but something is off about their measures, the majority of us have seen that our grocery bill has increased by a lot more than 6% for the same basket of goods. It’s not just Nutrigrain.”

Meanwhile, there was additionally some helpful recommendation about various cereals to eat thrown within the combine with this gem and comparable feedback: “Oats are fantastic and about as cheap as it gets. With long life milk you should be able to eat for under 50c.”

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Of course, with out understanding the explanations for the burden discount it is laborious to make any type of helpful assertion about why the cost and weight of the product have modified. A fast search reveals that the 765g worth pack retails at each Coles and Woolworths for $10. 

9Honey reached out to Kellogg’s for remark, and a spokesperson had this to say on the subject: “Kellogg’s range of iconic cereals are sold by weight and not volume. Each box of cereal is weighed multiple times throughout the production process to ensure it’s the correct weight, as indicated on pack. It’s important to note that the air in each bag has a vital role in maintaining the freshness and quality of the cereal and protecting it from breakage. We encourage consumers to contact us directly if they have a sealed pack that’s underweight, so we can review it with our quality team.”
The official response identifies that the weights on the packing containers are right and that if they’ve modified it’s a calculated determination.

In the meantime, we’re right here for the helpful recommendations on porridge that may be present in the identical Reddit thread.

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Genius Ways to make cereal for breakfast fun: Better than a bowl with milk

Genius methods to eat cereal (that are not in a bowl with milk)


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